Marchionne is concerned about the future of Alpha

Sergio Marchionne

Automotive News Europe published an interview with a very optimistic driven - when it comes to the future of Alpha - President of the Fiat Group. In recent years, sales began to drop Alpha, Marchionne has to evaluate all investments in Alpha - including the design of new models. We need to better refine the Alpha products, to make an informed decision to bring the entire company profits, "said Sergio Marchionne . President of Fiat is concerned about the long-term strategy of the Alfa, in terms of profitability of the brand. 'Big Boss' plans to release the successor commented 159: We have to stop to do so. It's like religion - you can not seem to the world of Jesus every 4 years.

Slowly draws the outline of the opportunities Alpha, Marchionne said that the successor models 159 and 166 could be produced in North America, Chrysler platform. However, these models should be unique and sold worldwide. Certainly could be applied in Alfie currently available in the U.S. platform segments D and E. However, we must consider the economic aspect - he said.
The second option is to stop a group of investment in new models, right after the release of the successor Alfa 147 . So new models were just to Mito, " Giulietta "(also known as Milano, 149, type 940), and offer to complement the 159, Brera, Spider and GT - which is just as far.

Last year, Alfa sold 103 thousand. new cars. In 2000, sales were about 100 thousand. larger vehicles. As is clear from the reports of Alfa Romeo brand in the last 10 years has lost between 200 and 400 million. Marchionne also ruled out the possibility to connect Alfa Romeo brand and Dodge. Alfy future plan is to be published early next year.

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