Marchionne "We need to limit the aspirations of Alpha, and then try again"

Sergio Marchionne told reporters during the ongoing Detroit Auto Show, the Alfa is not for sale, and that knows its weaknesses and is working on evolving towards a luxury sports car. Denies speculation, which said that Alfa wants to break with the sporty image. Marchionne wants the Alpha did not change its image, however, to produce cars that are competing such as the BMW M3, the brand must first be profitable.

We must be realistic with what can be achieved Alfa and should be.

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Today Mito has features BMW, Giulietta also will have them. However, to make cars that will compete with "Germany" want money, and we've already invested too much in the Alpha.

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Expects a serious commitment from our people who are responsible for the future of the brand. We need to reduce aspiration Alpha, and then try again. When we think of the car above the C-segment, we first look at those who achieve commercial success.

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There are still people who dream of Alfie, which at this moment does not exist.

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Alpha has three products: 159, who has not reached the expected level, Mito, that it has reached and Juliet, which it reaches.

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I am paying the price for those who ate from the table before me.

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I would say that Alpha is a big flop business Fiat. Maserati and Ferrari could be saved.

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Dodge it does not Alpha. It's two different worlds.

During the fair, had its debut Lancia Delta with the logo of Chrysler . The car was relatively well received.

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