January 22, 2010 by Philip lineage in Economics , Other , Comments (2)
Alfa Romeo, Maserati and Abarth
Group Fiat today published a communiqué to the effect that the new CEO (Chief / Chairman), Alfa Romeo brand was Harald J. Wester, who replaced Sergio Cravero.
Harald J. Wester includes the position of General Director of Alfa Romeo Automobiles, replacing Sergio Cravero, who will exercise the function of the person responsible for Product Portfolio Planning and Concept of product in the Fiat Group Automobiles .
Mr. Wester will still exercised the duties of the Head of Development Department of Fiat Group and Fiat Group Automobiles and CEO Abarth and Maserati.
Fiat Group CEO, Sergio Marchionne , commented on this event: "The decision to entrust the leadership of a single brand Alfa Romeo, Maserati and Abarth aims to bring out and enhance the common characteristics of these three brands, especially those relating to sporting style and performance. Harald Wester, who worked with dedication on many fronts, achieving excellent results, this project will bring his considerable leadership skills, together with the baggage of experience and knowledge of technology. Sergio Cravero, with new responsibilities, will be able to fully leverage its knowledge of technology and trade. "
On Wednesday, Sergio Marchionne said that 2009 was better than the Fiat Group's analysts predicted. The company has liquidity. He also said: Alfa Romeo is our child. This is a brand with great potential, but whether it will be used depends not only on the Fiat Group, but also the employees of Alfa Romeo brand.
Tags: Abarth , Fiat Group , Harald J. Wester , Maserati , Sergio Cravero , Sergio Marchionne
Maciej 33
January 23, 2010 @ 1:29
okay ... but what is changing?!! Nius this to remind people the sports that the AR is a brand? WTF!? I hope that thanks to Alfa returns to the sport!
Philip Grela
January 23, 2010 @ 10:07
The fact that Alpha has a new boss, who has been working successfully in a Maserati and Abarth:)