June 29, 2010 by Philip lineage of Economics , Comments (19)
Wester Harald: No BMW, Audi is not only the Volkswagen ...
Quattroroute conducted an extensive interview with Harald Wester, CEO of Maserati and Alfa Romeo. Was asked, that each Alfista asking themselves for a long time: Who is the biggest competitor for the Alfa Romeo brand? "I have no doubt that this is a Volkswagen . I mean the Volkswagen brand. Not BMW , not Audi , Volkswagen only said Wester.
CEO of German origin, confirmed that the five-door version of the MiTo is being developed. In the near future appears Giulia, SUV and Crossover. In 2013 plans to release a new Spider. So when it comes to new products include everything goes according to plan, which met in April.
Update
On AutoBlog.it there is a new article in which we learn that Harald Wester provides for the sale of 500 thousand. cars per year since 2014. In other words, it is five times more than the sales achieved in 2009. In the past, many wanted to come to the great commercial success, but this time we have conditions suitable products and alliance [with Chrysler - ed], "said Wester.
As already reported in the next four years offer Alfa will be extended to six new products: 5-door MiTo, Giulia sedan and Sportwagon, the new Spider, Crossover and SUV. Alfa plans to focus on issues such as safety, comfort and spaciousness.
Speaking of cooperation with Chrysler Wester drew attention to the great benefits that will be possible thanks to a global platform, the C-Evo , which debuted along with the new Giulietta. There are plans to sell 1 million cars a year, which will be built on this platform, Italian and American.
Already some time ago, Autocar reports that Alfa plans to sell 500 thousand. cars in one year, now we have confirmation of those plans from the very "top".
Source: AutoBlog.it
Related news: Tags: Alfa Romeo MiTo , Audi BMW , Harald Wester , Volkswagen
Domino
June 29, 2010 @ 13:51
This is who in this case is a competitor of the Fiat?
: /
June 29, 2010 @ 16:15
eggs are doing the Touareg is a potential competitor Alpha understand just yet Tiguan yet (cheaper version) ... but it should not for this award, because it's shame that a premium brand by the opinions of the unreliability and poor range of models fell so low ...
Kobe83
June 29, 2010 @ 16:15
I guess it goes to Domino that sSkoda. Defeat, Alpha should be a premium, and not to do with the brand dupowóz again, maybe a little nicer than the competition.
Philip Grela
June 29, 2010 @ 16:19
I do not know on the new VW products, but if she is not in Europe belongs to the premium? :) I'm not talking about Poland, because here we're always 10 years behind:)
: /
June 29, 2010 @ 16:20
and how can be a fan of the Italian automotive industry as they themselves fall into complexes worseness own ...
Philip Grela
June 29, 2010 @ 16:23
How will stop associated with the Volkswagen Golf, Passat B5, and it is not will not no insult. I'm not talking about the history, characteristics of brands, only customers who buy their new car.
Maciej 33
June 29, 2010 @ 22:06
Like the VW wanted to buy it Alfe wanted to make it competition for the BMW and Fiat wants to make the competition for the VW ... after all sports brand!!
: /
June 30, 2010 @ 16:46
Look at Giuletty prices - are at VW! Surprisingly low.
And if something you like in this new Alfie does not like?
How do I browsed the prices could not believe that these engines give / grazing for this price. AR147 was much more expensive, and Giuletta is certainly a stronger / more emerged / bigger.
To comparable (grazing / engine) BMW and Audi A3 a difference of 30-40tys PLN. And i still love it.
According to me is really competitive to a Golf and if you want to achieve sales of cars per year 500tys this is the right path. The more selling that will be more money to carry on subsequent models.
I hope also Giulia Sportwagon will cost much less than the 159th
Speech is as someone who wants to buy a new car, but those who excel in the used should also be happy, because for less kase will be able to buy a cool and dray for the same dough with less auto mileage / younger vintage.
: /
July 1, 2010 @ 11:27
and what a fake ... the alpha and will compete in the normal and kompaktami kompaktami premium (depending on equipment), but theoretically poorer versions are still "image" is a compact premium is also an incentive for customers, potential customers, is the weight ... maybe something will come of this, alpha but no longer drive to the back and has, unfortunately, bad reviews
Domino
July 1, 2010 @ 16:04
Fiat conglomerate according to me there is no more than the engine RWD platform. Already in the compact class, it shows. Golf R, Cupra R, Mazda 3 MPS, Focus RS. What truth is in the plans but Giulietta GTA 1750TBI under the hood will be hard to catch up with the competition, and it is the most powerful models provide a prestige brand and model. Now the question arises as to what Alfa has plans to put into the successor to 159, 166 and Spider? Italian V6 already rather not see unless no diesel. New Chrysler V6 somehow does not convince me even though it has a good note. Needless to remind how spisało v6 from GM ... The new V8 is not even dream, and I do not think that this will be the 8C suitable for mass production.
Philip Grela
July 1, 2010 @ 20:23
Mr ":/", if you do not want someone in the future, he is your nickname, I propose to register:) And as for Wester, Marchionne and others it must be remembered that the fans are not only ordinary managers, they probably do not know too much the automotive industry, are familiar only to cyferkach, trends and other such:) Just as we try to think in the same way as they do they understand:)
emka
July 1, 2010 @ 22:22
um ... probably just Fiat group has the specific gains, or sale of sale and once again for sale. premium brand sales are lower (see VW Audi). if I remember correctly it plans to alpha is to be a premium brand. only no one has yet said when. I'm sure this happens, but not now.
and this time we are waiting for Multiair Giulietta 1.4 Turbo with dual-clutch gearbox, and winning comparison of the Golf 1.4 TSI DSG Twincharger :-)
fffffff
July 5, 2010 @ 20:36
This is not a premium brand?
Andrzejsr
July 6, 2010 @ 11:39
Do not be indignant. Design, history and good intentions are not everything.
Take the range of models, engines, equipment, quality of service in the showrooms and repair stations - is it premium? three models on the cross, the whole year last only diesel cars in the way of the supposed "sport". And in the living room when I ask about upholstery and paint patterns instead of big eyes I see the seller, which shows - well you know, so similar to that punto, a bit like that Doblo, but still a little different ... Premium ...
To bad I did not understand someone, I have 2 alpha and does not see in another particular three-letter German premium, but zejdźmy to the ground and let's look coldly and objectively whether the particular level of service in the ASO authorizes the classification of the brand as a premium, the number of available features and technology, radio systems.
The BMW would have a good laugh, if that you tried to call them competition for Alfa:)
Michal
July 6, 2010 @ 14:51
exactly:) I think that it is only for sale ... and though these words are falling with paragraph quite important to your grace in the structure of FIAT is they sound a little frivolously in my opinion. Will be hard to keep up sales volumes autom common. Alfa was, is and probably will be a niche car, somehow complement the market for the Golf, Astra, etc. It's like the Aston Martin suddenly announced that they want to catch up with BMW for sale ... very interesting remark on this occasion seems that the available range of engines (see the comment Domino). While Fiat is acceptable dupowozowe capacity so much already in Alfach choice should be made available additional engines (supercharged benzyniak small - can be 1.8TBI, large supercharged diesel - 3.2 JTDM say, and a large gas - let's 3.6V6 or 3.2V8 with modern adds the possibility of compressor) Unfortunately, such engines are missing so instead of paying for Alpha that loses. I understand that this is a crisis and therefore savings, but if the gentlemen of the Fiat would have some courage to start and offered BreraGTA 159GTA and I think that the market would it podłapał and these projects zwróciłyby with a vengeance, taking a lot of sales of Mercedes-Benz, Audi and BMW ... Alfa-engined Ferrari - who would have despised this? - And have so little missed, most attempts have been made yet ... just throw the standard interior and salons GTA:)
Philip Grela
July 6, 2010 @ 15:52
Michael something I flashed that Maserati has let car segment, maybe the competition for the BMW? :)
Michal
July 6, 2010 @ 16:16
Or it is a matter to bridge just after 159GTA ... you maybe a link?
Philip Grela
July 6, 2010 @ 18:01
I read this on Twitter during the presentation of the plans for the next 5 years. Here is a little written http://www.autocar.co.uk/News/NewsArticle/AllCars/249034/ Every year, Maserati will be releasing a new model.
Michal
July 6, 2010 @ 19:18
As far as I remember, the Quattroporte with the previous year already 80 people represented only a segment of E and seven years ago has grown. If a new model that Maserati was 159 on steroids experienced this with great gusto I would switched to something. Now I have a 159ti 3.2V6 4 × 4 and in general the car is great, but the lack of the 40km very effectively ruins the taste of the whole car ...